Case Study
AdPerfect Automates Personalized, Platform-Ready Ad Creation with Generative AI on AWS
Solutions
Industries
About AdPerfect
AdPerfect empowers marketing teams to create impactful, visually engaging ads driven by strategic messaging. With over 20 years of experience, the company blends AI and consumer psychology to craft persuasive, emotionally resonant copy that inspires action. By focusing on audience empathy, psychographic insights, and journey mapping, AdPerfect helps brands connect deeply with their target audiences. Their mission is simple and powerful; to enable marketers to lead with messaging that captivates, converts, and builds lasting customer relationships. Learn more at www.adperfect.ai.
Challenge
AdPerfect's Key Business Objectives
AdPerfect aimed to streamline and automate customized ad generation by focusing on several key business objectives, including:
Key Amazon Web Services Used
- Amazon Titan (via Amazon Bedrock)
- Amazon Nova Canvas (via Amazon Bedrock)
- Amazon Elastic Container Service (ECS)
- Amazon Simple Storage Service (Amazon S3)
- Amazon CloudWatch
Third-Party AI Models
- Google Imagen 4
- Flux 1.0
Solution
How Cloudelligent Accelerated AdPerfect’s Objectives
1
Automated, AI-Driven Ad Generation System
Cloudelligent helped AdPerfect transform its ad creation process with a fully automated system designed to generate customized ad content. The solution tailors each ad to specific customer requirements and social media platforms such as Facebook, Google, and LinkedIn. It supports multiple brand types and ad formats while integrating advanced customization and campaign management capabilities. By combining AI-driven creativity with a scalable cloud infrastructure, Cloudelligent empowers AdPerfect to reduce campaign turnaround times, improve user engagement, and boost marketing ROI.
2
Multi-Model AI Workflow
To meet AdPerfect’s need for intelligent and diverse ad creatives, Cloudelligent designed a Prompt and Model Orchestration Pipeline that automates ad generation using multiple AI models. Users provide campaign requirements, brand guidelines, and platform preferences through the application interface. The system validates these inputs and prepares optimized prompts for various AI models, including Amazon Titan, Google Imagen 4, Flux 1.0, and Amazon Nova Canvas. Prompts are processed in parallel, resulting in four unique ad creatives per campaign which are ready for user review and customization.
3
Dynamic Customization and Editing
Cloudelligent created a customized pipeline powered by Amazon Nova Canvas which enables users to refine AI-generated images directly within their browser. With features such as inpainting, outpainting, background removal, and styling tools, marketers can make real-time edits and finalize ads optimized for specific platforms. Once approved, all creatives are automatically validated for resolution and format compliance before being securely stored in Amazon S3.
4
Reliability and Performance at Scale
To maintain system reliability, Cloudelligent implemented comprehensive monitoring and troubleshooting using Amazon CloudWatch. This setup tracks API requests, model invocation times, and editing sessions, while triggering alerts for any failed generation calls or performance issues. Additionally, load balancer configurations and Lambda timeouts were fine-tuned to ensure uninterrupted ad generation and faster recovery from transient errors. These enhancements keep AdPerfect’s creative engine running smoothly and efficiently.
Results & Benefits
Next-Gen Ad Campaigns - Personalized, Platform-Ready, Powerful
Cloudelligent’s AI-powered solutions enabled AdPerfect to accelerate ad creation, deliver personalized customer experiences, and ensure seamless multi-platform compliance. Key outcomes include:
Faster and Scalable Campaign Launches
By automating prompt generation, validation, and creative production across multiple AI models, AdPerfect reduced manual design work and repetitive tasks. This automation shortened time-to-market for ad creation by up to 60% and enabled campaigns to launch in 2 days instead of 5 and scale more efficiently.
Audience-Specific Ad Delivery
Through a customization pipeline powered by Amazon Nova Canvas, AdPerfect’s team refines AI-generated creatives directly in the browser. Each ad is tailored to resonate with specific customer segments, resulting in up to 35% increase in click-through rates and up to 25% boost in customer engagement.
Multi-Platform Compliance
A real-time validation framework automatically optimized ads to meet platform-specific formatting and technical standards across channels like Facebook. With automated checks and proactive monitoring, AdPerfect reduced compliance errors by up to 90% and cut manual review time by up to 40%. This ensures every creative is compliant, consistent, and ready for publishing.
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