Case Study
Girls Talk Organisation Expands Youth Support with AI-Powered Chatbot on AWS
Solutions
Industries
About Girls Talk Organisation
Girls Talk Organisation is a nonprofit founded in 2018 in The Gambia with a bold and urgent mission: to create a world where every girl feels seen, heard, and safe. It supports young people through mental health advocacy, reproductive health and wellbeing, leadership development, and community education. In 2025, Girls Talk expanded to the United States, building a cross-continental community rooted in shared learning and collective healing. Learn more at girlstalkorganisation.org.
Challenge
Girls Talk Organisation's Key Business Objectives
Girls Talk Organisation relied on phone and SMS to support young people, leaving limited capacity for recurring questions and no structured process for identifying high-risk conversations.
Key goals included:
Key Amazon Web Services Used
- Amazon Connect
- Amazon Lex V2
- Amazon Bedrock Knowledge Bases
- Amazon S3 and S3 Vectors
- AWS Lambda
- Amazon SES
- Amazon CloudFront
- AWS KMS
- AWS IAM
- Amazon CloudWatch
- AWS Budgets
Solution
How Cloudelligent Accelerated Girls Talk Organisation's Objectives
Girls Talk partnered with Cloudelligent to build AskSafely, a chat-based support prototype on AWS that gives young people trusted information and a safer path to human help. Cloudelligent delivered it in approximately three weeks across four phases: Discover, Design, Build, and Launch. Each phase was shaped around three non-negotiables for a service used by minors: answers only from trusted sources, a fast route to a human in a crisis, and no stored conversations.
1
Digital Self-Service with Trusted Content
AskSafely runs on Amazon Connect chat, with Amazon Lex V2 managing the conversation flow. Answers come only from approved, peer-reviewed content stored in Amazon S3 and retrieved through Amazon Bedrock Knowledge Bases backed by Amazon S3 Vectors. When no approved answer exists, users receive links to vetted resources instead of an unverified response. Amazon CloudFront delivers the chat experience on the web.
2
Crisis Detection and Human Escalation
Every conversation is screened for three crisis categories: suicidal ideation, severe distress, and violence disclosure. When one is detected, the user receives verified support resources, and AWS Lambda sends an Amazon SES notification so a human responder can initiate a follow-up call. No young person in crisis is left with an automated answer alone.
3
Privacy and Security by Design
Age and consent checks limit access to users aged 13-25. Conversation storage and recording are disabled, AWS KMS encrypts data at rest, and AWS IAM enforces least-privilege access across every service.
4
Serverless Cost Control
A fully serverless architecture means Girls Talk pays only for what it uses, with no idle infrastructure. Amazon CloudWatch monitors performance, and AWS Budgets alerts the team before spending exceeds plan.
Results & Benefits
The Value of Our Cloud-Native Solutions
Cloudelligent delivered AskSafely, giving Girls Talk Organisation safer youth support, faster access to trusted information, and a leaner, lower-cost AWS footprint. Key outcomes include:
Safer Access to Private, Trusted Answers
AskSafely gives young people a simple, private way to get reproductive health and wellbeing answers drawn only from approved sources. Routine questions are handled automatically, so staff can focus on the complex and sensitive cases that need them most.
A Clearer Path to Human Help in a Crisis
When a conversation signals severe distress, suicidal thoughts, or violence, AskSafely shares verified support resources and alerts a human responder to follow up. Young people at their most vulnerable are connected to a real person rather than left with an automated reply.
~80% Lower Estimated AWS Costs
The recommended serverless design has an estimated runtime cost of $88 per month, compared with approximately $438 for an always-on vector-store alternative.
~40% Faster Delivery and Reduced Engineering Effort
Cloudelligent completed the defined scope in approximately 76 engineering hours, compared with an estimated 128 hours using a traditional approach.
Why Amazon Web Services?
Why Cloudelligent?
Cloudelligent is an AWS Partner that helps businesses architect, build, migrate, and manage their workloads to accelerate their journey to the agile cloud. We support organizations to achieve the desired outcomes and reach new emerging global markets with a diverse team of AWS-Certified Solution Architects and Engineers.
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